clean beauty definition

The clean-beauty label standard

Clean Beauty Label

Clean Beauty Preamble

Modern consumers are no longer satisfied by natural cosmetics and the natural origin of cosmetic raw materials, especially since it became known, that natural raw material also has a toxicological profile and endocrine disruptor properties. Consumers nowadays expect „harmless“ and „non-toxic“ cosmetic products (what they have always been).

To fit modern consumer`s more rigorous demands, it is not sufficient anymore, to offer certified natural cosmetics labeled products and pay for label-licenses. Media and interested stakeholders proclaimed the new product era of more rigorous

  • „clean beauty“
  • „clean products“
  • „clean cosmetics“

The trend is in the world and rolls out.

This more strict product category is coming just in time for some cosmetics companies, because on July 1st, the technical document of „claims regulation 655-2013“ became effective and made advertising with

  • „free from…“

almost impossible. Therefore a new product category covering all „free from…“ claims is very welcome. We we do not share this attitude, but we try to avoid worse excrescence by publishing the 1rst global clean cosmetic standard.

Health and well-being, safety and sustainability and of cause „free from animal testing“ are now the keywords in focus. The interested consumer buys products that contain no critically considered raw materials and expects animal welfare. Therefore the conscious consumer informs himself in the web about „critical raw materials“ and resulting products that meet this quality requests.

  1. To save consumers from wasting time searching „clean beauty-“ or „clean products“-cosmetics on the thousands of websites listed
  2. to avoid Babylonian confusion, because everybody has a different vision of „clean“
  3. to avoid, that this hidden „free from…“ trend leaves the scope of serious cosmetics
  4. to avoid “white-washing” (© ICADA)
  5. to support serious companies

the  ICADA-teamleader proceeded the same way like he did 1997, when ………

Read more about clean beauty definition


Die Richtlinie/Norm zum
ICADA-Clean Beauty Label

Modernen Verbrauchern genügt nicht mehr die pflanzliche Herkunft kosmetischer Rohstoffe, zumal auch natürliche Rohstoffe ein toxikologische Profil haben. Kosmetik-Produkte sollen nun “unbedenklich” und “unschädlich” sein (was sie schon immer waren) und müssen zu diesem Zweck nicht mehr unbedingt zur Naturkosmetik zählen. Dieser Wunsch wird von Medien und interessierten Kreisen unter dem Stichwort „clean beauty clean products“ unterstützt. Der Trend kommt einigen Kosmetikanbietern recht, denn am 1. Juli ist das technische Dokument der Claims-Verordnung 655-2013 in Kraft getreten (Details) und macht die Werbung mit „enthält kein……..“ fast unmöglich. Manche Firmen hatten durch Ignorierung der VO 655-2013 mit “enthält kein…”-Werbung ein “reines, sauberes, clean” Produkt-Image generiert und wollen dieses Image werblich weiternutzen. Da ist nun der Dachbegriff “clean” für alle “enthält kein…”-Stoffe sehr willkommen.